As shown in the figure above, the "life experience" of our bulk sms service users in the platform is usually divided into five major steps, "user introduction period", "user growth period", "user maturity period", "user downturn period" , "User Churn Period" Therefore, the indicators we need to care about at this stage are new user retention and conversion! In WeChat group/public account/mini program matrix/natural growth of users, we have added a "channel exclusive activity page" page that includes a newcomer coupon package (usually 2 small bulk sms service coupons will be given to pull orders; 1 The unit price coupons are used to pull customer orders on the overall platform, 1 large-value coupon is used to encourage users to place large orders, and 2 medium-level repurchase coupons). Of course, our top products are indispensable:
We select 5 top 5 products from each of the bulk sms service five major categories + 5 products with a price of less than 10 yuan, a total of 10 products + combined coupon packages, forming our channel newcomer package. The proportion of newcomers in business development is getting larger and larger, and we will have more subdivisions on the newcomer pages of each channel, increasing the rights of seckill/free shipping/0 yuan purchase, etc., will be bulk sms service implanted. Just to share with you: we can achieve a peak of 40% of the number of new users in this stage (now there is a slow decline), the conversion of new users is relatively high, and the peak can reach 20%, which is 7 PP higher than the overall platform. 3. The core of the "user maturity period" is the frequency of users' shopping, and the core indicator is the repurchase rate !
We are doing several parts of the "preferential strength" and "category scenarios" for repurchase. The performance of "preferential strength" is mainly bulk sms service coupons and full discounts. After the user completes a single purchase, a repurchase coupon can be added to the settlement page, and if the coupon is not used within 7 days, the WeChat service notification will be sent. Pop up an unused reminder for easy access. "Category scene" is related to the category and user population, and the right person pushes the right product! SMS/WeChat group/Official account can be subcontracted and pushed! Refine the operation a little, for example: User A is a typical mother and baby portrait. He bought milk powder once on January 1st. We bulk sms service will calculate the consumption time of a can of milk powder according to big data, which is usually about 20 days. Start sending text messages to users a few days ago.
In today's fast-paced digital world, effective communication is the key to success. Businesses and organizations are constantly seeking innovative ways to connect with their audience, and traditional marketing strategies often fall short. That's where Zara Shahjahan PK comes in, revolutionizing the way you reach your target market. And with our cutting-edge bulk SMS service, you can take your marketing game to the next level.
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