Regarding the user side, one is the user's portrait, and the other is the user's experience.
First, make a simple portrait of the users of You Shear. According to the introduction on its official website, You Shear is aimed at men, women and children. White-collar family; senior hair stylists cut hair + suction, which saves more time for the majority of users. It is the beginning of helping users save time from waiting for an appointment.
Youscissor's offline stores adhere to the service of no sales and no card issuance. This is a natural difference from the traditional hair salons that you usually go to. It is also a point that Youscissors can win the favor of users; plus hair stylists are relatively Senior, at the same time, the overall quality is high. When you go to the store to enjoy, the whole store is in an orderly manner; even the service attitude shown by the hair stylist is also very good, which brings special comfort to people.
Only accept the [reservation] mode for haircuts, even if you go to the store, you need to make an online appointment, which has a great effect on the data accumulation of this appointment; accurately calculate how long it takes each hair stylist to serve a person, and at what time Duan's haircut is at a higher peak, and here comes a corresponding strategy to improve the quality of the haircut; because the quality will decrease when there are many people, and the waiting time is there.
Corresponding strategies, you can use price discrimination to operate, for example: recommend a little spare time, you can get a coupon, so that users who are not in a hurry and greedy for benefits can be allocated, and resources are reserved for those who really need to hurry. users; this is very difficult for traditional hair salons to implement. The users of traditional hair salons have already arrived at the store, and giving this preferential policy will increase the cost for users; because this time is the loss caused by users, from home to the store I have already paid the cost of walking for a while, and giving preferential policies is just to make up for country email list my inner dissatisfaction, but online is different, it is a kind of heart that takes advantage.
From the appointment, the comments left by users who have cut their hair can form a cycle, and new users can browse the users served by the hair stylist, as well as the comments of users, videos and photos of hairstyles, and choose what they want. Hair stylists serve themselves, which can also be a good incentive for hair stylists to continuously create good hairstyles.
After the user has cut their hair, the system will push an average notification to prompt the user to complete an evaluation through coupon rewards. These evaluations can be used as one of the assessment dimensions for the hair stylist to visit the store; in addition, for the hair stylist and the user to cut hair This process makes the degree of transparency higher and makes the headquarters more efficient when making corresponding strategies.
For this link, the author's understanding is to penetrate the hair stylist in a transparent way, cut better hair, provide better service, and then the user experience is good, the hair cut is more satisfied, and an evaluation will be formed; then the next time you cut Continuing to make an appointment with the stylist when hair is issued will also affect other users viewing the haircut evaluation records, so they choose to make an appointment with the stylist, thus forming a positive cycle; the whole process is more transparent, making the process more efficient.
An evaluation and guiding the sharing. In addition to offline stores, the current main channel of Youjian to obtain customers is more inclined to word-of-mouth communication; users directly share with users, thereby bringing new additions. The service quality requirements for hair cutting are even higher.