If you’re a regular coffee drinker, this is an amazing deal. So why would Pret do this? A few reasons:
Guaranteed income – A person may not drink Pret’s coffee every day. That represents a “potential” loss of income. A subscription model gives Pret a fixed amount of sales per month.
Habit building – There are lots of coffee options in the U.K. Pret is only one of them. But someone with a Pret subscription becomes more likely to get coffee from Pret and, therefore, build a habit.
If you have a product or service that is bought regularly, consider asking customers if they want to turn their purchases into a recurring affair. Coffee is one such product, but there are more.
Dividing the workload like this whatsapp number list allows both the vendor and the affiliate to focus on their strengths. For example, Onnit asks customers if they want to buy supplements on a recurring basis, as opposed to just a one-off:
Onnit's Krill Oil purchase page, with dropdown option for repeated purchases
11. Bundle your products
If providing a subscription is not applicable to your business, then you can always offer customers the option to buy a bundle.
For example, Beardbrand offers customers an option to buy a bundle of three beard oils (with a discount as an incentive):
Beardbrand's copy encouraging customers to get their oils in bundles
Frank Body upsells its original coffee scrub by offering a scrub kit:
"Add to cart" option to buy scrub kit