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Rupa Islan
Jul 28, 2022
In Accounting
Since the advent of Kugou Music in 2004, as of April 2013, China's Internet music software market has become a red sea, with QQ Music, Kugou, Kuwo and others occupying a large market share. However, NetEase Cloud Music entered the Buy email list market as a dark horse with the difference of "music socialization", and exceeded 200 million users in just three years. At the same time, the scale of active users has gradually shifted from the traditional PC side to the mobile side. According to the data of Analysys, the number of users in the mobile music field has exceeded 500 million from January to September 2017, maintaining a stable trend, while the dividends of the mobile music client market have gradually subsided, the growth of user scale has slowed down, and the competition and highlight of copyright resources era of difference. With the integration of TME, copyright resources have gradually become monopolized. Since then, Tencent alone occupies a huge amount of music library resources, and the user scale is also in the first echelon. According to the MAU data in July 2017, Tencent's products took the top three, and NetEase Cloud Music only ranked fourth. Loss of users due to lack of copyright is a major problem. Recently, under the active coordination and promotion of the National Copyright Administration, Tencent Music and NetEase Cloud Music have reached a long-term copyright cooperation agreement to mutually authorize music works, reaching more than 99% of their exclusive music resources, and at the same time, open the authorization of music works to other Internet music platforms. , which plays a great role in establishing a good ecology of Internet music copyright.
NetEase Cloud Music Product Analysis Report
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Rupa Islan

Rupa Islan

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